Online Buying Trends India
Online shopping is just about ease of
shopping, better discounts, speedy delivery of goods and the ability to pay
cash on delivery and money back guarantee are key drivers which have reinvented
the wheel of shopping altogether with a new potential only to bring about a progressive
change in the field of shopping. However though there is more of a positive quotient
to it, the cons could not be overlooked altogether.
Just a thought of standing in a long queue for your
turn at a store’s cash counter, when you could buy the same goods from the
comfort of your home at competitive prices of different websites and have the
goods delivered to your doorstep isn’t it enough that you rush to your PC to
shop online!
It’s like you would get a far better deal shopping
online whether you buy groceries or the latest smartphones. Consumers in India
are aware of this and are no longer distrust of shopping online as they were
some years ago. While maybe online shopping is still a myth to citizens in underdeveloped
countries, it’s finding new admirers and users every day.
Online merchants are on the optimistic fragment
that there will be more sales in terms of volume this year based on the recent
report by Google India that says online shopping in India registered an impressive growth of
128 percent as compared to 40 percent.
A Look at few online buying trends:
1.
Use of Mobile Phones and tablets will be more to
make online purchases than before.
2.
Books are the most popular online
purchase, followed by clothing/accessories/shoes, videos/DVDs/games,
airline tickets and electronic equipment.
3.
Among variety of categories, emerging categories
like baby products, health and nutrition & also Apparels and accessories witnessed
the most growth and it will surpass even electronics.
4.
63 percent of people who shop
online are women.
5.
The world’s most avid Internet
shoppers are South
Koreans, with 99 percent of Internet users in
that country having shopped online.
6.
German, UK and Japanese consumers come in a close second,
with U.S. consumers trailing in eighth place.
7.
Top drivers of online shopping growth are faster
delivery, Cash on Delivery facility, discounted rates, access to branded
products and cash-back guarantee on faulty goods.
8.
Top reasons that prevented online buyers from
making purchases online were inability to touch and feel, inability to return
goods, longer delivery times, need for posting financial details and inability
to bargain.
9.
Customers prefer to contact sales or customer service via online chats, as opposed to phone contact.
10. Gaining
consumer trust remains one of the most important drivers for online shopping
growth in India
However, Indian e-commerce industry faces a number
of challenges; they include lack of robust network especially in the region of
product delivery i.e it is sometimes challenging to reach remote areas owing to
the vast geography of India.
In a young nation like India where 54 percent of
population is under the age of 25 who will increasingly prefer E-shopping, it
seems that the best is yet to be, for online shopping!
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